All right, well, it's about time I actually comment on this, as it's something I've been thinking about for quite some time. Everyone knows Rusko, the international dub-super-producer, who's recent rise to fame has him collaborating with stars in the US such as Gucci Mane, even Britney Spears.
However, it isn't his fame that interests me. It's the direction he's gone. Perhaps "interest" isn't the correct term. I believe "disappointment" is more fitting.
Everyone knows that around a year ago, Rusko was the biggest name in dubstep. There's no denying that (having said that, I never believed he was the best, mind you). With killer tunes like "Woo Boost" and "Jahova" out, his popularity absolutely skyrocketed, bringing him to the United States. Everyone waited on the release of his highly-anticipated "OMG" record, even here in the states. To be perfectly honest, I was expecting a high quality, head banging, jump up dub record with no shortage of quality tracks. Oh how I was wrong.
I'll be honest and say that "OMG" was probably one of the worst dub records I've ever heard. I don't know if it was the exposure to American culture that changed him, or if he just simply lost touch, but Woo Boost was the only good tune on that record in my opinion. His track with Gucci Mane was an utter annoyance, and the rest completely fell short of any expectation I had of that album. I get the whole attempt to make dubstep commercial and marketable to a higher degree, but at what cost do producers have to pay in order to get fucking radio play over here? It's ridiculous! I believe that dubstep should be taken as is in it's effort to become commercial.
Now don't get me wrong... I'm not another Rusko hater who bases his opinions strictly on the fact that his dub is becoming "commercial". Commercial is not always a bad thing! I also get that Rusko has always been on the poppy side of dubstep, never FULLY venturing into any other sub-category (I've heard his tunes, spare me the history lesson). However, I am a Rusko fan who has been disappointed to the highest degree. He could have done loads better on that record, and in my opinion, failed miserably.
In the event Rusko ever comes across this, I have this to say: "Embrace your roots, don't change your style to accompany the needs of an extremely materialistic market, and make some fuckin' dubstep." And that's all it comes down to. And to those reading from overseas, not everyone here is a Rusko fanatic. He's had some great tunes, but the majority of those who actually KNOW and UNDERSTAND dubstep, know that he's taken a massive turn for the worse. I for one, seriously hope his next record is up to par, because if he releases another like that, I may stop listening. I'm pullin' for you Rusko! But I'm afraid that's a battle you have to fight with yourself.
And another thing, if you (Rusko) ever got in a fight with Deadmau5, afraid I'd be standing sidelines on that one. Sure you'd win the fight, but Deadmau5 is Demi-God status. Sorry mate.
-Skuzzy
soundcloud.com/damdubstep